Ricky Martin - Shake Your Bon-Bon

What this video is

Released in fall 1999 as the third single from Ricky Martin's landmark self-titled English-language album, 'Shake Your Bon-Bon' arrived at the apex of the Latin pop crossover moment that Martin himself had ignited earlier that year with 'Livin' La Vida Loca.' The video embodies the era's MTV TRL aesthetic: relentless kinetic energy, globally exotic imagery, and a performance-as-spectacle framework designed for…

Why it matters

A defining artifact of the Latin pop crossover era (1998–2001), the video demonstrates how the genre synthesized Caribbean rhythmic energy with mainstream American pop-video production values. Isham's hyper-edited performance template—applied here after 'Livin' La Vida Loca'—became the visual…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American music video and film director with over 200 career credits. A UC Santa Barbara alumnus, he was inspired by David Bowie's 'Ashes to Ashes.' He rose to prominence directing arena-rock videos…