Ricky Martin - Bella (She's All I Ever Had)

What this video is

Released in June 1999 at the apex of the so-called 'Latin Explosion,' 'Bella (She's All I Ever Had)' represents the bilingual crossover strategy that defined Ricky Martin's 1999 self-titled English-language debut. The Spanish version 'Bella' topped the Billboard Hot Latin Tracks chart and reached number one in multiple Latin American markets, while the English counterpart peaked at number two on the US Billboard…

Why it matters

A defining artifact of the 1999 Latin Pop Explosion, 'Bella' demonstrates the mainstream viability of Spanish-language balladry within Anglo-dominant pop video infrastructure. Its Propaganda Films production pedigree, supernatural visual language, and bilingual dual-release model set a template…

The director

Nigel Dick (born 21 March 1953, Catterick, North Yorkshire, England) is a British-American music video director and filmmaker based in Los Angeles. He co-founded Propaganda Films in the mid-1980s alongside David Fincher, Dominic Senna, and Greg Gold. He has…