Ricky Martin - She Bangs

What this video is

Released in September 2000 as the lead single from Sound Loaded, 'She Bangs' arrived at the height of the Latin pop crossover era that Ricky Martin himself helped ignite with 'Livin' la Vida Loca' (1999). The video's Bahamas-shot spectacle — a tropical nightclub fantasy with dense ensemble choreography — epitomizes the TRL-era pop video formula of maximum visual stimulation, aspirational lifestyle imagery, and…

Why it matters

A landmark of the Latin pop crossover moment, 'She Bangs' synthesized salsa rhythms, disco-influenced production, and Anglo-pop structure into a globally successful formula. Its video — directed by Wayne Isham, the preeminent director of the TRL era — set a visual template for high-budget,…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American film and music video director with over 200 career credits. A UC Santa Barbara alumnus, he cited David Bowie's 'Ashes to Ashes' as his creative inspiration. By the 1990s he was the defining…