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Ricky Martin - Vuelve (Video Oficial)

1998 · Latin Pop Golden Era (1997–1999) – Pre-crossover peak of Spanish-language Latin pop; Ricky Martin poised on the cusp of global mainstream breakthrough before 'Livin' la Vida Loca' ignited the Latin Explosion of 1999. · music video
Ricky Martin - Vuelve (Video Oficial) music video
1998Latin Pop Golden Era (1997–1999) – Pre-crossover peak of Spanish-language Latin pop; Ricky Martin poised on the cusp of global mainstream breakthrough before 'Livin' la Vida Loca' ignited the Latin Explosion of 1999.Latin Pop – late-1990s romantic ballad tradition rooted in Spanish-language pop and bolero heritageDir. Wayne Isham

What this video is

Released in January 1998 as the lead single from Ricky Martin's fourth studio album Vuelve (Sony Discos/Columbia Records, February 12, 1998), this video represents the artistic high-water mark of Martin's Spanish-language career immediately before his global English-language crossover. The album earned Martin his first Grammy Award (Best Latin Pop Performance) and 'Vuelve' reached number one on Billboard's Hot…

Why it matters

A defining artifact of late-1990s Latin pop balladry, 'Vuelve' exemplifies the romantically operatic, high-production-value music video aesthetic that major labels deployed to position Spanish-language artists for crossover appeal. Director Wayne Isham's choice to use a single landmark location —…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American film and music video director. A University of California, Santa Barbara alumnus, he has helmed over 150 music videos since the 1980s for artists including Metallica, Bon Jovi, Britney…

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