UB40 Impossible Love - UB40 Impossible Love

What this video is

Released in 1990 as a single from Labour of Love II, UB40's second album of reggae cover versions, 'Impossible Love' appeared at the height of the band's commercial power. UB40 — formed in Birmingham in 1978 from a diverse multiracial lineup — had by this period become one of the UK's most internationally successful acts, with over 50 UK chart entries and more than 70 million records sold worldwide. The Labour of…

Why it matters

As a flagship act of British reggae-pop crossover, UB40's visual output from this era documents how Jamaican musical forms were mediated for global pop consumption through understated, performance-focused promo aesthetics. This video exemplifies the late-1980s UK reggae mainstream production…