Lorde - Mood Ring

What this video is

Released on 17–18 August 2021 as the third single from Lorde's third studio album Solar Power (released 20 August 2021), 'Mood Ring' arrives at a cultural inflection point where pandemic-era anxieties had dramatically accelerated mainstream adoption of wellness culture, crystals, astrology apps, and New Age pseudo-spirituality — particularly among millennial and Gen Z women. Lorde's video deploys these signifiers…

Why it matters

Represents a pivotal document in early-2020s indie folk-pop's engagement with wellness culture as subject matter. The video extends Lorde's Solar Power visual universe — a cohesive series of sun-drenched, nature-immersed, post-celebrity-culture aesthetics — and stands as one of the era's clearest…

The director

Joel Kefali is a New Zealand-born director with a background in design, painting, animation, and post-production. A Unitec design graduate, he honed his craft during a seven-year partnership with Campbell Hooper at design house Special Problems, creating…