The Rolling Stones - Going To A Go-Go (Live) - OFFICIAL PROMO

What this video is

Released in 1982 as a promotional vehicle for the Rolling Stones' Still Life live album, this clip arrived at a pivotal moment: MTV had launched in August 1981 and was reshaping how rock music was consumed. The Stones' 1981 American tour was the largest-grossing rock tour of that year, grossing $50 million in ticket sales and drawing roughly 2.5 million concertgoers. 'Going to a Go-Go' was a cover of the 1965…

Why it matters

This promo represents a foundational artifact of the arena-rock live video genre in the early MTV era. Drawing from Hal Ashby's documentary concert film, it established the legitimacy of multi-camera live footage as a promotional format, distinct from the narrative or concept videos then…

The director

William Hal Ashby (September 2, 1929 – December 27, 1988) was an American film director and editor associated with the New Hollywood movement. He won an Academy Award for Best Editing for In the Heat of the Night (1967) and earned a Best Director Oscar…