The Rolling Stones - She's So Cold - OFFICIAL PROMO

What this video is

Released September 1980 as the second single from Emotional Rescue, 'She's So Cold' arrived at a pivotal moment for the Rolling Stones and for music video as a medium. The band had drawn criticism for disco experimentation on the album's title-track lead single; this promo reasserted their rock identity. Filmed just months before MTV launched in August 1981, the clip became an early-rotation staple on the nascent…

Why it matters

An exemplary specimen of the early music video performance promo format—pre-MTV, pre-narrative, pre-concept—where the entire visual logic rests on band charisma and editing pace. Its grid-set minimalism and fast cutting anticipated the performance-clip conventions that would define early MTV…

The director

David Victor Mark Mallet (born 17 December 1945, West Horsley, Surrey, England) is a British director of music videos and concert films. He co-founded the pioneering production enterprise MGMM with Scott Millaney, Brian Grant, and Russell Mulcahy. He created…