AC⧸DC - Who Made Who

What this video is

Released in May 1986 as the lead single and title track from the AC/DC soundtrack album accompanying Stephen King's directorial debut Maximum Overdrive, 'Who Made Who' represents a significant moment of cross-media rock promotion. The video's clone-army concept directly engages the film's themes of machines overthrowing humans, making it one of the more thematically coherent rock promo clips of the era. The single…

Why it matters

A canonical example of mid-1980s hard rock music video production, 'Who Made Who' demonstrates the era's investment in high-concept visual storytelling tied to external media properties. The fan-participation clone conceit was innovative for 1986, prefiguring later crowd-scale production…

The director

David Victor Mark Mallet (born 17 December 1945, West Horsley, Surrey, England) is a British director of music videos and concert films. One of the most prolific music video directors of the 1980s, he co-founded the influential production company MGMM with…