Marcy Playground - St. Joe On The School Bus

What this video is

Released in 1998 as the follow-up single to 'Sex and Candy,' which spent a record 15 weeks at #1 on Billboard's Modern Rock Tracks chart, 'St. Joe on the School Bus' represented Marcy Playground's attempt to consolidate mainstream alt-rock success. The song peaked at #8 on the US Modern Rock charts. The video reflects a transatlantic creative collaboration — an American alt-rock act from Minneapolis signed to EMI…

Why it matters

Represents the post-grunge alt-rock commercial mainstream at its late-1990s peak, bridging American guitar-driven songwriting with British visual surrealism. Exemplifies the era's trend toward narrative-concept music videos with comedic or fable-like structures, and documents the early career of…

The director

Born March 4, 1972, Epping, Essex, England. Co-founded production company Hammer & Tongs with Nick Goldsmith in 1993 after leaving art school. Directed award-winning music videos for Blur, R.E.M., Beck, Radiohead, Fatboy Slim, Supergrass, and Vampire…