The Rills - The Angler

What this video is

Released in January 2021 during the UK's third national COVID-19 lockdown, 'The Angler' arrived as a sharp, sardonic portrait of pub-going lad culture at a moment when such social spaces were entirely closed. The Rills — an English alternative rock band from Lincoln and Essex — had already released the track as a single in July 2020, gaining traction through TikTok during the pandemic. The band's music has been…

Why it matters

A textbook example of 2020s British post-punk revival aesthetics: fast-cut, warm-lit, social-realist video production paired with a sharp lyrical character study. The video's pub-centric visual language and kinetic editing reinforce the genre's roots in working-class Northern English storytelling,…

The director

Rich Goodwin is a UK-based music video director active in the early 2020s British indie scene. His documented credits include directing The Rills' 'The Angler' (2021) and The Reytons' 'Kids Off the Estate' (2021), situating him within the same tight-knit…