Lani Hall and Herb Alpert - Come What May

What this video is

Released in 1980 on Lani Hall's album 'Blush,' 'Come What May' was produced by and featuring Herb Alpert — co-founder of A&M Records and Hall's husband since 1974 — making the video a rare document of a real-life married couple's musical partnership at a major label. The song, written by David Lasley and Allee Willis and first recorded by Patti LaBelle in 1978, was repurposed as an intimate adult-contemporary duet…

Why it matters

Represents the adult contemporary soft-pop ballad format at the precise moment of music video's emergence as a promotional medium. As a husband-wife duet on an A&M label promo filmed by one of rock photography's defining session artists, it encapsulates the crossover between jazz-inflected pop,…

The director

Norman Seeff (b. March 5, 1939, Johannesburg, South Africa) trained as a medical doctor before emigrating to New York in 1968 to pursue photography and design. Discovered by Columbia Records art director Bob Cato, he became Creative Director of United…