Die Krupps - Bloodsuckers

What this video is

Released in 1994 at the height of the industrial metal crossover moment, 'Bloodsuckers' represents Die Krupps at their commercial and artistic peak, bridging their EBM origins with metal aggression on the II: The Final Option album cycle. The Düsseldorf band — widely cited alongside Kraftwerk and Einstürzende Neubauten as industrial music pioneers — had by 1994 fully embraced the metal-electronics fusion that would…

Why it matters

A flagship document of mid-1990s industrial metal at its European zenith. Die Krupps occupied a unique position fusing German EBM rigor with American thrash-metal energy; 'Bloodsuckers' is among the most visible artifacts of that synthesis. The video's commissioning of Joseph Kahn — then ascending…

The director

Born Ahn Jun-hee in Busan, South Korea (October 12, 1972), raised in Houston, Texas. Attended NYU Tisch School of the Arts before dropping out to direct music videos commercially. Built an early-1990s career directing hip-hop and alternative videos before…