Ghost Town DJs - My Boo (V⧸O version No. 2)

What this video is

Released in May 1996 on Jermaine Dupri's So So Def label via Columbia Records, 'My Boo' occupies a unique transitional moment in Black American popular music — it is a Miami bass record made in Atlanta, blending the Roland TR-808-driven sound of Luther Campbell's Miami scene with smooth R&B female vocals, prefiguring what Dupri himself called 'one of the first crunk records.' The song's chart trajectory — debuting…

Why it matters

A foundational text in the Miami bass-to-Atlanta crunk lineage, 'My Boo' documents the geographic and sonic migration of bass music from Miami to Atlanta in the mid-1990s. Its production — Roland TR-808 bassline, R&B-style female vocal over a fast dance beat — became a template for the So So Def…

The director

Eric Haywood (b. December 26, 1970, Milwaukee, WI) earned a BA in Filmmaking from University of Wisconsin-Milwaukee, launching his career directing music videos for artists including Usher, Outkast, Tupac Shakur, and Cee-Lo Green before transitioning to…