Iggy Azalea, Alice Chater - Lola

What this video is

Released November 8, 2019, 'Lola' arrived during a transitional period for Iggy Azalea following her long-delayed second studio album In My Defense. Issued on her own Bad Dreams Records imprint via Empire Distribution, it marked her pivot toward independent artistic control and high-concept visual production. The track samples 'Mambo Italiano,' embedding a classic mid-century pop-Italian Americana reference into a…

Why it matters

Represents the 2019 peak-maximalist phase of pop-rap music video production, where female artists leveraged independent label structures and collaborative co-direction to reclaim creative control over image. The video exemplifies the 'concept video as fashion editorial' mode — multi-set,…

The director

Australian-born director and photographer based in Los Angeles. Graduated with a Bachelor of Fine Arts specializing in writing and directing in 2005. Initially worked as a stylist, set designer, and writer before transitioning to photography and then…