New Edition - I'm Still In Love With You

What this video is

Released in late 1996 as the second single from New Edition's reunion album Home Again, this video captures a pivotal moment of legacy reclamation in Black pop music history. After an eight-year hiatus during which members pursued solo careers and Bell Biv DeVoe achieved independent success, the full six-member lineup — Bobby Brown, Ralph Tresvant, Ricky Bell, Michael Bivins, Ronnie DeVoe, and Johnny Gill —…

Why it matters

Represents the late-wave maturation of New Jack Swing-adjacent R&B balladeering, produced by Jimmy Jam and Terry Lewis at the peak of their commercial influence. The song and video bridge New Edition's teen-pop origins with the sophisticated adult contemporary R&B sound of the mid-1990s,…

The director

Joseph Kahn (born Ahn Jun-hee, October 12, 1972) is a South Korean-born American director. Raised in Texas, he attended NYU Tisch School of the Arts before dropping out to direct hip hop music videos in Houston. By the mid-1990s he was directing for major…