New Edition - My Secret (Didja Gitit Yet？)

What this video is

Released during the peak commercial ascent of New Edition on MCA Records—their first major-label home—'My Secret (Didja Gitit Yet?)' appeared on a self-titled 1984 album that reached #6 on the Billboard 200 and #1 on the R&B Albums chart, eventually certified double-platinum. The group from the Roxbury neighborhood of Boston was simultaneously pioneering the teen R&B boy-band format that would define pop music for…

Why it matters

This video is a primary artifact of the foundational era of the American boy-band genre. New Edition is widely credited as the blueprint for the modern boy band, and this mid-album single represents their commercial peak before internal tensions led to Bobby Brown's 1985 departure. The clip…

The director

Ron Casden is a director whose verified credits include the 1985 New Edition music video for 'My Secret (Didja Gitit Yet?)', the 1986 short 'The Eyes Have It', and the 1987 theatrical feature 'Campus Man'. He worked across music video and narrative film…