L.O.T.I.O.N. Multinational Corporation- Alphabrain - L.O.T.I.O.N. Multinational Corporation- Alphabrain

What this video is

Released April 13, 2020 — weeks into global COVID-19 lockdowns — 'Alphabrain' arrived as L.O.T.I.O.N. Multinational Corporation's contribution to Sub Pop Records' Singles Club Vol. 5. The band, whose name stands for 'Leaders Of Tomorrow Ingest Only Noise,' emerged from the NYC DIY scene centered around Toxic State Records, blending Detroit-derived minimal electronics, 90s rave culture, and hardcore punk thrash. The…

Why it matters

A defining artifact of the 2010s–2020s NYC industrial cyberpunk underground, 'Alphabrain' synthesizes D-Beat hardcore, EBM, and digital hardcore into a politically charged punk framework. The single's release on Sub Pop represents a rare moment of major indie institutional recognition for the…

The director

Brooklyn-based visual artist and musician Alexander Heir is the founder and creative director of L.O.T.I.O.N. Multinational Corporation and the clothing brand Death/Traitors. He has created defining aesthetics for the contemporary underground music scene…