Belly - Gepetto

What this video is

Released during the apex of the early-1990s American alternative rock breakthrough, 'Gepetto' emerged first on Belly's November 1992 EP before being absorbed into the debut album Star (January 1993) and re-promoted as a single. The song peaked at #8 on Billboard's Modern Rock Tracks chart in November 1993, benefiting from the commercial momentum generated by 'Feed the Tree.' Belly occupied a culturally distinct…

Why it matters

A key artifact of the 4AD-era dream pop / jangle pop crossover into mainstream alternative. 'Gepetto' exemplifies Belly's signature blend of sweet melodicism and alt-rock energy, and the video's low-budget, concept-driven approach is emblematic of how 4AD-adjacent acts used visual restraint and…

The director

Neil Pollock is a US-based director and creative director with documented music video work spanning the late 1980s through mid-1990s. Verified credits include Pixies' 'Here Comes Your Man' (1989) and 'Alec Eiffel' (1991), Tony Bennett's 'When Do the Bells…