Belly - Feed The Tree (Video)

What this video is

Released in January 1993, 'Feed the Tree' arrived at the precise hinge point between the 4AD-inflected UK indie import wave and the MTV-mainstreamed American alternative rock explosion. Belly—formed in Rhode Island by Tanya Donelly following her tenure in Throwing Muses and The Breeders—channeled a distinctly New England sensibility into jangle-pop structures. The song reached #1 on the US Billboard Modern Rock…

Why it matters

A definitive artifact of early-90s American alternative rock at its melodic, radio-friendly apex—before grunge consolidation. The track hit #1 on Modern Rock Tracks, earned two Grammy nominations (Best New Artist, Best Alternative Music Performance), and ranked #24 on VH1's 40 Greatest One-Hit…

The director

Melodie McDaniel (b. 1967, Omaha, NE; based in Los Angeles) graduated from Art Center College of Design, Pasadena in 1992 with a major in Photography. She is a dual-career still photographer and music video/commercial director. Her music video clients…