Ed Harcourt - Apple Of My Eye (Music Video) (ᴴᴰ)

What this video is

Released in 2002 as a single from Ed Harcourt's Mercury Prize-nominated debut album Here Be Monsters (2001), Apple of My Eye sits at the intersection of post-Britpop indie romanticism and baroque pop. The album was co-produced by Tim Holmes of Death In Vegas and released on EMI/Heavenly, placing Harcourt within a lineage of eccentric British piano-led songwriters. The single charted in the UK and the music video's…

Why it matters

The video documents Ed Harcourt's emergence as a key figure in early-2000s UK indie baroque pop, a genre bridging the melodic ambition of Britpop with the eccentric singer-songwriter tradition of artists like Scott Walker and Nick Cave. Its fast-cut, warm-toned visual language is a textbook…

The director

Cyndi Rhoades is an American-born filmmaker who relocated to the UK in 1993. She began her career in production on music videos and commercials in Los Angeles before moving up from production manager to producer and director in the UK industry. She directed…