rumour - foxgluvv

What this video is

Released in October 2019 as the second single from Foxgluvv's debut EP 'I Never Felt Hollywood', 'Rumour' is an 80s-inflected queer pop anthem that reclaims gossip about the artist's sexuality during her teenage years. It sits within a broader EP narrative arc charting queer self-discovery, from invisibility and rumour through to pride and celebration. Foxgluvv (Imogen Davies) operates firmly within the UK DIY…

Why it matters

A key document of the late-2010s UK DIY queer pop microgenre that Foxgluvv herself branded 'hungover-pop'. 'Rumour' demonstrates how low-budget, self-directed pop videos can effectively encode queer identity, 80s nostalgia, and camp sensibility into a rapid-fire visual language that punches above…

The director

Foxgluvv, born Imogen Davies, is a London-based DIY queer pop artist and songwriter who began her music career studying at ICMP London in 2017. She writes and produces alongside collaborator Scott Colcombe and is known for self-directing her own music videos…