DDG - LET YOU IN

What this video is

Released December 27, 2020, 'Let You In' arrived at the tail end of DDG's breakthrough year — the same year 'Moonwalking in Calabasas' entered the Billboard Hot 100 and earned double platinum RIAA certification. The video exemplifies the YouTube-to-music pipeline DDG embodies: a content creator who weaponized his built-in audience to amplify music releases. Shooting solo on Malibu Beach during COVID-era production…

Why it matters

Sits at the intersection of melodic trap and R&B-inflected rap, a genre space DDG helped popularize through his YouTube-native audience. The video reinforces the archetype of the solo coastal confessional — a visual template widely adopted across 2019–2021 SoundCloud-adjacent rap, distinguishing…

The director

Ronnie Lewis, known professionally as LewisYouNasty, is a director, cinematographer, and editor based in Los Angeles, CA, originally from Ontario, California. He is the founder of Ronnie Lewis Productions (RLP), with over 10 years of film industry…