Frazey Ford - The Kids Are Having None Of It

What this video is

Released on October 18, 2019, in deliberate alignment with Greta Thunberg's #FridaysForFuture global school strike movement, this video captures a precise cultural moment when youth-led climate activism intersected with a broader wave of intersectional social justice movements. The video's production philosophy — centring real community members, children, and parents rather than professional performers, and…

Why it matters

The track represents a significant moment in Canadian soul-Americana, merging Frazey Ford's established soulful aesthetic with explicit protest-music intent. It bridges the warmth and intimacy of community folk with the directness of activist anthem writing, situating Ford within a lineage of…

The director

Brian Lye is a Canadian music video director, known for collaborating with Frazey Ford. He and co-director Jen Wieh previously helmed Ford's breakthrough video for 'Done' (from the 2014 album Indian Ocean), which accumulated over 1.7 million YouTube views.…