Philly Goats - X EM

What this video is

Released May 5, 2023, 'X Em' arrived as the debut major-label single for Philadelphia trio Philly Goats — D Sturdy, Sou, and PGS Spence — immediately following their signing to Def Jam Recordings in March 2023. The group had emerged as leading figures of Philadelphia's 'hipdance' movement, blending club rap and signature street dance forms including the 'blick.' The song's snippet had already gone massively viral…

Why it matters

A landmark early document of Philadelphia hipdance club rap's crossover into the major-label system. Produced by DJ Crazy on a sped-up haunted-melody beat, the track and video encapsulate the fusion of Philly street dance, Jersey club-influenced production, and TikTok-native content strategy that…