Kim Appleby - Breakaway

What this video is

Released in September 1993, 'Breakaway' arrived at a transitional moment in British pop: the Stock Aitken Waterman hit factory was winding down its cultural dominance, dance music was fragmenting into jungle and progressive house, and Parlophone-signed solo female artists faced an increasingly crowded marketplace. Kim Appleby, whose solo career launched in the shadow of her sister Mel's death in 1990, had achieved…

Why it matters

Documents the aesthetic grammar of early-1990s British mainstream pop video production: rapid editorial pacing, studio-anchored performance, and warm-but-dark cinematography. A primary source for studying the post-SAW Parlophone pop visual style and the transitional period between VHS-era and…

The director

Directing duo operating under the collective name 'Who?'. Both Liam Kan and Grant Hodgson are ex-editors, a background that informs their narrative-driven and rhythmically precise approach to direction. Active across UK music video and commercial production…