Bloody Civilian - I Don't Like You

What this video is

Released July 2023 as part of Bloody Civilian's debut EP Anger Management on 0207 Def Jam, 'I Don't Like You' arrived at a pivotal moment for the Nigerian alté scene's international crossover. The video was directed by Cruel Santino, a central architect of Lagos alternative visual culture, embedding the track within Nigeria's most creatively forward-looking peer network. The song's blunt, unapologetic lyricism — a…

Why it matters

Represents a landmark moment in the global visibility of Nigerian alté and alternative Afropop, demonstrating that raw lyrical directness — rare in the genre's polished commercial mainstream — could achieve viral traction. The video codifies a visual language for the sub-genre: dark, warm,…

The director

Cruel Santino (born Osayaba Andrew Ize-Iyamu, Lagos, 3 June 1992) is a Nigerian alternative singer-songwriter, rapper, creative director, filmmaker, and music video director. A pioneer of Nigeria's alté movement, he rose to prominence under the name Santi…