JESSE & JOY - Lo Nuestro Vale Más (Video Oficial)

What this video is

Released on Valentine's Day 2020, 'Lo Nuestro Vale Más' arrived as the fourth official single from Jesse & Joy's album 'Aire,' released via Warner Music México. The song was co-written by Jesse and Joy Huerta alongside Poo Bear, the Grammy-winning songwriter known for collaborations with Justin Bieber and Ed Sheeran. Produced by Jesse Huerta with Swedish producer Martin Terefe, it represents the duo's…

Why it matters

Represents the sustained vitality of Spanish-language acoustic pop in an era dominated by reggaetón and trap Latino. Jesse & Joy's Grammy and Latin Grammy pedigree positions this video as a prestige-tier Latin pop artifact, affirming that melodically driven, lyrically introspective…

The director

Puerto Rican filmmaker and music video director (b. May 16, 1975), co-founder of production company Filmes Zapatero. Began directing in 2003 after a background in graphic design and TV commercials. Two-time Latin Grammy winner for Best Short Form (Ojos Color…