Kate Voegele - 99 Times

What this video is

Released April 14, 2009, '99 Times' arrived at the peak of the MySpace-to-mainstream pipeline era, when Interscope's MySpace Records imprint was actively translating social-media fanbase artists into radio commodities. Kate Voegele's dual identity as a musician and television actress (One Tree Hill, CW) made this video a crossover artifact bridging the teen drama TV audience and the AAA/Hot AC radio format. The…

Why it matters

Represents the late-2000s female singer-songwriter pop-rock mainstream moment — a commercially viable genre lane popularized by artists like Michelle Branch, Vanessa Carlton, and Colbie Caillat. The single peaked at #22 on the Hot Adult Top 40 Tracks and #8 on the Bubbling Under Hot 100, marking…

The director

Frank Borin (born March 20, 1977, Los Angeles, CA) is an American filmmaker, music video director, and producer. He attended Loyola Marymount University's film program and signed early with Propaganda Film's Satellite division. He has directed videos for…