Patent Pending - One Less Heart To Break

What this video is

Released in early 2011 as part of the EP 'I'm Not Alone,' 'One Less Heart To Break' marks a rare departure within the pop-punk genre: a music video explicitly constructed around suicide awareness and mental health, produced in direct partnership with To Write Love On Her Arms (TWLOHA). The video arrived during the peak of Warped Tour's cultural influence as a generational touchstone for youth identity, at a moment…

Why it matters

One of the most prominent suicide-awareness music videos to emerge from the Warped Tour pop-punk ecosystem, 'One Less Heart To Break' demonstrates the genre's capacity for earnest social messaging. Its MTV2 rotation and mtv.com chart performance confirmed that emotionally serious content could…

The director

Dan Kennedy is a music video director credited with directing both 'One Less Heart To Break' and 'Dance Till We Die' for Patent Pending, promoted via HIP Video Promo in April 2011. He is associated with independent pop-punk and alternative rock video…