blink-182 - All The Small Things

What this video is

Released at the apex of the TRL era, 'All the Small Things' arrived precisely when Backstreet Boys, *NSYNC, 98 Degrees, Britney Spears, and Christina Aguilera dominated the MTV pop landscape. Director Marcos Siega, drawing on his own punk background, deployed their visual grammar — beach shoots, synchronized choreography, identical outfits, adoring fan crowds — as the vehicle for satirical deconstruction. Yet the…

Why it matters

One of the most culturally consequential pop-punk music videos ever produced. It both codified and complicated the genre's relationship to mainstream pop: using boy-band visual language as satirical weapon while simultaneously cementing blink-182 as major-label chart artists. The video became the…

The director

Born June 8, 1969, Queens, New York City. Co-founded NYC punk band Bad Trip in the late 1980s, releasing two full-length albums. Transitioned to music video direction in the early 1990s, working with Weezer, System of a Down, Papa Roach, Anthrax, and…