Sara Bareilles - Bottle It Up

What this video is

Released in April 2008, 'Bottle It Up' arrived during the commercial peak of Sara Bareilles's breakthrough, capitalising on the massive success of 'Love Song' (2007). The video reflects the era's dominant singer-songwriter pop aesthetic — intimate, instrument-centred, and artist-as-brand — where the piano functioned not merely as an instrument but as a visual shorthand for authenticity and artistic credibility.…

Why it matters

The video is a significant document of late-2000s adult alternative pop aesthetics: piano-forward, performance-conceptual, and built around an authenticity narrative central to the singer-songwriter genre revival of the era. It contrasts with the same period's maximalist pop production (Britney…

The director

Marcos Siega (born June 8, 1969, Queens, New York City) is an American film, television, commercial, and music video director. He co-founded NYC punk band Bad Trip in the late 1980s before transitioning to directing music videos in the early 1990s for acts…