311 - Flowing

What this video is

Released December 7, 1999, 'Flowing' arrived at the crest of MTV TRL-era alternative rock, when rap-rock and nu-metal hybrids dominated rock radio and video rotation. 311's Soundsystem album represented the band's evolution toward a polished mainstream sound while retaining their signature blend of hard rock, reggae, and hip-hop inflections. As the second single from Soundsystem, 'Flowing' reached #17 on…

Why it matters

Represents the mature commercial phase of 1990s alt-rock/rap-rock crossover, with 311 bridging reggae-inflected alternative rock and MTV-friendly rock aesthetics. The video exemplifies the late-99 transition moment between grunge-era DIY visual language and the slicker post-2000 HD production…

The director

Marcos Siega (born June 8, 1969, Queens, New York City) is a film, television, commercial, and music video director. He co-founded the late-1980s NYC punk band Bad Trip, releasing two full-length records. By the early 1990s he transitioned to directing music…