Jahlil Beats ft. Jinsu & Problem - ＂ALL I DO＂

What this video is

Released in April 2013 alongside Jahlil Beats' Legend Era 2 mixtape, this video sits at the intersection of Philadelphia's emerging rap scene and the broader national rise of trap-influenced production. Jahlil Beats was operating as both producer and artist under a Roc Nation affiliation, using free mixtape drops and low-budget promotional videos to build visibility. Problem's inclusion as a West Coast collaborator…

Why it matters

Represents the producer-as-artist video format popularized in the early 2010s mixtape era, where beatmakers used official visuals to assert creative identity beyond the studio. The collaboration between a Philly-rooted producer (Jahlil Beats), a local artist (Jinsu), and a California rapper…

The director

Philadelphia-born Latinx director and writer operating under Dan Centrone Films. Got his start shooting skate videos before transitioning to music videos in Philly's underground hardcore punk scene. Built a career directing hip-hop and cross-genre music…