Kid Cudi - Day 'N' Nite

What this video is

Released commercially in February 2008 and charting prominently in 2009, 'Day N Nite' represents a defining artifact of the blog-era hip-hop pipeline — a song that migrated from MySpace uploads and music blog pickups to mainstream radio without conventional label machinery. The video, directed by French Ed Banger art director So Me, imports a visual language rooted in French electronic music culture (Justice, Kanye…

Why it matters

A landmark in alternative hip-hop, 'Day N Nite' bridged trip-hop introspection and mainstream rap accessibility, reaching #3 on the Billboard Hot 100 while retaining an indie sensibility. Its success validated the blog-era distribution model and demonstrated that emotionally vulnerable,…

The director

Bertrand Lagros de Langeron, known professionally as So Me, is a French graphic designer, animator, director, and music producer based in Paris. He serves as art director for Ed Banger Records and has directed music videos for Justice ('D.A.N.C.E.'), Kanye…