Jackson and His Computerband - Memory

What this video is

Released in April 2014 as the lead single from the Memory EP (Warp Records), the video for 'Memory' arrives during a period of renewed interest in analog film aesthetics within electronic music video production. Director So Me — the long-serving art director of Ed Banger Records and visual architect of the French house movement's graphic identity — steps outside the Ed Banger universe to collaborate with Warp IDM…

Why it matters

The video is a notable artifact of the post-dubstep IDM moment on Warp Records, illustrating how French electronic artists in this era engaged art-world and analog-film aesthetics to elevate their visual identity. So Me's cross-pollination of his Ed Banger visual language with Warp's experimental…

The director

So Me (born Bertrand Lagros de Langeron) is a French multidisciplinary artist — graphic designer, illustrator, animator, photographer, director, and musician based in Paris. He is the art director of Ed Banger Records and co-designer of clothing label Club…