half·alive - ok ok？

What this video is

Released July 31, 2019 as the fifth single from half·alive's debut album Now, Not Yet (RCA Records), 'ok ok?' arrived at a pivotal moment for the Long Beach trio, who had rapidly ascended following the viral breakthrough of 'still feel.' (2018). The track reflects frontman Josh Taylor's documented ambivalence toward sudden fame, embedding that tension inside a surrealist visual metaphor of glass barriers and…

Why it matters

Represents a key artifact of late-2010s genre-fluid alternative pop, where indie-pop, dance-pop, electronic rock, R&B, and faith-inflected songwriting converged in a streaming-native visual and sonic package. The choreography-as-storytelling approach, rare in the alternative space, distinguished…

The director

Elliott Sellers is a Los Angeles-based director, cinematographer, and editor. His IMVDb credits span over 36 directing credits. Notable works include Portugal. The Man's 'Modern Jesus' (2013), Young Thug's 'Chanel' (2018), half·alive's 'Breakfast' (2019),…