Chris Cunningham - Commercials Collection

What this video is

This commercials reel represents a rare intersection of auteur visual art and commercial advertising practice. Cunningham's brand work for Sony PlayStation, Levi's, Nissan, Gucci, Telecom Italia, and Orange brought the same body-horror surrealism and robotic uncanny-valley aesthetics he deployed in music videos to mass-market campaigns, profoundly influencing the visual language of late-1990s and early-2000s…

Why it matters

Cunningham's commercials occupy a unique generic position — neither pure advertising nor pure art film — that prefigures the branded content paradigm of the 2010s. His slow-paced, high-concept approach to commercial briefs redefined expectations for prestige advertising in the late 1990s and early…

The director

Chris Cunningham (born 15 October 1970, Reading, Berkshire, England) is an English video artist and music video director. Early career encompassed creature effects work on Alien3, Alien: Resurrection, and Judge Dredd, and animatronic design for Kubrick's…