Squarepusher - Come On My Selector

What this video is

Released in 1998, this video sits at the precise intersection of Warp Records' most critically fertile period and the emergence of music video as a legitimate short-film art form. Chris Cunningham's collaboration with Squarepusher extends his established relationship with the Warp roster — paralleling his concurrent work with Aphex Twin — and exemplifies a model of director-as-auteur in music video that was rare…

Why it matters

A landmark artifact of the drill-and-bass sub-genre, demonstrating how extreme rhythmic complexity (~95–160 BPM fragmented patterns) could be matched with equally fragmented visual grammar. The 1.14-second average shot length is a direct cinematic translation of the music's micro-percussive…

The director

Chris Cunningham (born 15 October 1970) is an English video artist and music video director. Early in his career he worked as a comic book artist for 2000 AD and on the 1995 film Judge Dredd, after which Stanley Kubrick recruited him to design animatronic…