TXT (투모로우바이투게더) '어느날 머리에서 뿔이 자랐다 (CROWN)' Official MV - TXT (투모로우바이투게더) '어느날 머리에서 뿔이 자랐다 (CROWN)' Official MV

What this video is

Released on March 4, 2019, 'CROWN' served as the debut single and title track of TXT's first mini-album 'The Dream Chapter: STAR' on Big Hit Entertainment — the label's first new act since BTS debuted in 2013. The video arrived at a critical inflection point in K-pop's global expansion, when fourth-generation idol groups began prioritizing cinematic, narrative-concept MVs as primary fanbase-building tools. The…

Why it matters

A landmark document of fourth-generation K-pop's debut MV grammar: high-budget surrealist concept storytelling fused with precision choreography, rapid editorial rhythm, and a distinctive BigHit/HYBE universe-building aesthetic. 'CROWN' established TXT's visual identity as distinct from their…

The director

Oui Kim (real name Seoung-Uk Kim) is a Seoul-based South Korean music video director. He began his career as an assistant director at the prominent K-pop production company Lumpens, where he worked from approximately 2012 to 2014. He went independent…