Gnarls Barkley - Who's Gonna Save My Soul

What this video is

Released in mid-2008, 'Who's Gonna Save My Soul' arrived as Gnarls Barkley's third and final single from 'The Odd Couple,' a period when the duo's genre-defying neo-soul and art-pop fusion was at its creative apex. The video entered a media landscape where YouTube had begun displacing MTV as the primary music video delivery channel, yet prestige narrative videos were experiencing a critical renaissance — rewarded…

Why it matters

The video is a landmark in the neo-soul and art-pop crossover genre, demonstrating that VFX-driven surrealism could be deployed within an emotionally realist narrative framework rather than purely as spectacle. It represents a high-water mark of the 2006–2010 prestige music video movement, and its…

The director

Chris Milk (b. 1975/76, Glen Cove, NY) is an American filmmaker, music video director, and immersive artist. He studied Music and Film at UC Santa Barbara and earned a B.F.A. in Film, Photography and Computer Graphics at the Academy of Art University, San…