Howard New - Battlefiled Promo 1996

What this video is

Howard New's 'Battlefield' (1996) arrived as a UK EMI promo single in the thick of Britpop's commercial peak, a moment when mid-tier British pop-rock acts competed intensely for chart visibility alongside Oasis, Blur, and Pulp. The track, written by Paul Carrack and Nick Lowe—both veterans of the British blue-eyed soul and pub-rock traditions—grounds the video in a lineage of crafted, melodic British songwriting.…

Why it matters

Represents the mid-90s British pop-rock promo tradition: professionally produced, performance-centred, and anchored in the EMI commercial single infrastructure. The Carrack/Lowe songwriting pedigree connects the track to a distinguished strand of British melodic pop, lending the video cultural…

The director

London-based multi-disciplinary filmmaker and creative director. Career spans music video direction in the early-to-mid 1990s through to contemporary branded content, documentary, and 360/VR filmmaking. Notable early music video credits include 2 Unlimited…