Cliff Richard - Can't Keep This Feeling In

What this video is

Released October 1998 as the lead single from 'Real as I Wanna Be', this video sits at a culturally charged moment: Cliff Richard, a British pop institution since 1958, was openly challenging what he perceived as age-based exclusion from mainstream UK radio. The song's R&B flavour was a calculated pivot toward contemporary sounds, and the 'Blacknight' pseudonym radio campaign that preceded the single's official…

Why it matters

Documents the late-1990s phenomenon of heritage British pop artists adopting R&B and adult contemporary production aesthetics to maintain chart viability. Cliff Richard's Top 10 UK chart placement with this single demonstrates continued commercial relevance for legacy acts willing to adapt…

The director

Canadian-born, Australian-raised writer-director-producer. Graduated North Sydney Technical College (Cinematography) and University of Technology Sydney (BA Communications). Based in London, he became one of the UK's most sought-after music video directors…