Cliff Richard - A Little In Love

What this video is

Released in December 1980 (UK) and January 1981 (US), 'A Little in Love' arrived at a pivotal moment in Cliff Richard's career resurgence. Following the global success of 'We Don't Talk Anymore' (1979, UK #1, US #7) and 'Dreamin'' (1980, UK #8, US #10), the single extended Richard's remarkable transatlantic crossover period. The video — a low-key, estate-set performance piece — reflects the pre-MTV British promo…

Why it matters

A defining artefact of the UK adult-oriented pop revival of 1979-1982, the video represents the final flowering of the pre-MTV promotional film aesthetic in British pop. Richard's visual language here — pastoral, refined, understated — stands in direct contrast to the high-concept spectacle that…