Bonnie Tyler - It's A Heartache

What this video is

Released in November 1977, 'It's A Heartache' arrived at a pivotal juncture in British pop culture — the tail end of glam rock and the eve of punk's commercial breakthrough. The promotional clip reflects the dominant mode of UK pop video production of the period: a single-camera, performance-to-playback studio shoot, designed primarily for broadcast insertion into ITV pop programmes such as Supersonic and Top of…

Why it matters

A landmark entry in late-1970s British soft rock and adult contemporary pop, 'It's A Heartache' established Bonnie Tyler as a major international artist and demonstrated the global commercial reach of the UK singer-songwriter-producer model. As a promotional clip, it represents the pre-MTV…

The director

Mike Mansfield (born 1940) is a British director and producer. He created and hosted ITV's pop music programme Supersonic (London Weekend Television, 1975–1977), pioneering a visually innovative style of shooting pop performances for television. His music…