Cliff Richard - Dreamin'

What this video is

Released in August 1980, 'Dreamin'' arrived at a pivotal moment in British pop: the post-punk mainstream had re-embraced polished, melody-driven adult contemporary songwriting, exemplified by Cliff Richard's preceding smash 'We Don't Talk Anymore' (1979). Both were produced and co-written by Alan Tarney, giving Richard's output of this period a cohesive synth-augmented pop sheen. The promotional video predates MTV…

Why it matters

Represents the peak of Cliff Richard's late-career commercial renaissance in adult contemporary British pop. The video is an early document in the career of Brian Grant, who would go on to define the visual language of 1980s music video production. As a pre-MTV UK promo filmed in 1980, it occupies…

The director

British music video and television director and producer. Began career as a cameraman in the 1970s, transitioning to directing music videos in 1979. Co-founded MGMM Productions with Scott Millaney, Russell Mulcahy, and David Mallet, which became the most…