Keaton Simons - Good Things Get Better

What this video is

Released August 2008 on CBS Records as a promotional video for Keaton Simons' long-delayed debut full-length album Can You Hear Me. Simons had previously been derailed by the collapse of Maverick Records in 2004, making this a resilience narrative embedded in the video's release context. The 2008 music industry landscape was defined by major-label contraction and digital disruption, making CBS Records' investment…

Why it matters

Represents the late-2000s mainstream accommodation of the acoustic singer-songwriter revival, bridging the post-John Mayer commercial lane with deeper blues-rock roots. The video's kinetic editing pace is notably unconventional for the slow-burn acoustic genre, signaling a major-label attempt to…

The director

American film director born 1958. Created Fallout Films in 1984 as an independent production company for music videos and features. Known for cult film Tapeheads (1988, starring Tim Robbins and John Cusack) and Car 54, Where Are You? (1994). Won an award at…