Jesca Hoop - The Lost Sky

What this video is

Released November 17, 2016 as the lead single from Jesca Hoop's Sub Pop debut 'Memories Are Now' (released February 10, 2017), the video arrives during a period of renewed critical interest in thoughtful, narrative-driven music videos coinciding with the mid-2010s indie folk resurgence. The video's Hitchcockian psychological loop structure — escalating in dread with each repetition — mirrors the song's circular…

Why it matters

Represents the psychological narrative strand of mid-2010s indie folk video production, in which stripped acoustic arrangements were paired with cinematically ambitious short-form storytelling. The video's loop-based dramatic structure is a formally self-aware device that extends the song's…

The director

Lebanese-Greek director and screenwriter born in Paris, raised in Dubai. Graduated from USC School of Cinematic Arts with an MFA in Film and Television Production. Founded production company Filmatics in 2007 and immersive entertainment agency Fever Content…