Jesca Hoop - Pegasi

What this video is

Released in November 2017 as part of the promotional cycle for Jesca Hoop's critically acclaimed Sub Pop debut Memories Are Now, 'Pegasi' arrives at a moment of renewed critical interest in intimate, mythologically inflected folk songwriting by female artists. Produced by Blake Mills and released on Sub Pop, the album was praised by NPR, Pitchfork, and Drowned in Sound (10/10). The video extends the song's central…

Why it matters

Represents the convergence of indie folk's lyrical mythologism and the artisanal animation renaissance of the 2010s. Blumberg's multi-plane cut-paper technique recalls pre-digital animation traditions while serving a contemporary singer-songwriter context, positioning the video as a bridge between…

The director

Rachel Chaiya Blumberg (born February 10, 1969, Portland, Oregon) is an American musician, visual artist, and filmmaker. Best known as former drummer for the Decemberists, she also performed and recorded with M. Ward, Bright Eyes, Califone, and Sam…