Tunde Adebimpe - Magnetic

What this video is

Released October 29, 2024, 'Magnetic' marks Adebimpe's solo debut single for Sub Pop Records — a signing that Sub Pop co-founder Jonathan Poneman described as something the label had waited 'over 20 years' for. The video arrives at a moment of personal and institutional significance: Adebimpe simultaneously announced his debut solo LP and reunited with TV on the Radio for their first live performances in over five…

Why it matters

Represents a landmark document of 2020s art-punk/post-indie solo debut culture: a multi-hyphenate artist leveraging complete creative autonomy (self-directed) on a flagship single for a legacy independent label. The motorik beat and buzzing synths of the track, reflected in the video's fast-cut…

The director

Babatunde Omoroga Adebimpe (b. February 25, 1975) is an American musician, actor, animator, director, and visual artist. Best known as co-lead vocalist and founding member of Brooklyn-based TV on the Radio, he has also appeared in films including Rachel…